RUANG PUBLIK DAN EKONOMI POLITIK MEDIA

  • Media Sucahya
https://doi.org/10.30656/lontar.v2i2.344
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Abstract

Media massa berfungsi sebagai kekuatan keempat, lembaga ekonomi, juga harus menyediakan ruang publik, sebagai bentuk menyalurkan partisipasi masyarakat dalam menegakkan sistem pemerintahan yang demokrasi. Meski media massa tumbuh sebagai respons terhadap kebutuhan sosial, budaya, individu dan masyarakat, namun pengelolaan media massa dikelola sebagai perusahaan bisnis Tekanan persaingan media massa serta kebutuhan informasi yang semakin tinggi, mendorong pemilik media fokus untuk terus mengembangkan media, mencari sumber-sumber keuangan, serta mengefisienkan dan mengefektifkan proses produksi isi media. Arah perkembangan media massa, sebagai wujud kapitalisme dilalui melalui merger (penggabungan usaha), akuisisi (pengambilalihan), atau kerjasama. Sebagaimana sebuah entitas bisnis, media massa juga tumbuh dengan mengintegrasikan bisnisnya secara horisontal maupun vertikal, melakukan globalisasi, serta mengkonsolidasikan kepemilikan.

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Published
2017-09-30
Issue
Vol. 2 No. 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI
Section
Articles

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